AI Insights · Timothy · July 2021
Top 5 Film & Television Apps Performance in South Africa Q2 2021
A look at the performance of the top 5 film and television apps in South Africa during Q2 2021, highlighting weekly downloads, revenue, and active users.
The second quarter of 2021 saw notable trends in the performance of the top film and television apps in South Africa. Here's a breakdown of the key metrics for the top 5 apps, based on data from Sensor Tower.
Netflix saw fluctuating weekly revenue, ranging from around $16K to $20K, peaking at approximately $20.4K in late April. Downloads were fairly stable, with a low of around 24.5K in late May and a high of about 39.8K at the end of March. Weekly active users showed a steady increase, starting at around 1.16M and ending the quarter at nearly 1.2M.
Amazon Prime Video experienced a gradual rise in weekly revenue, starting at about $6.6K and reaching up to $13.9K by the end of June. Downloads varied, with a notable spike to around 15.7K in early May, while active users consistently increased from approximately 70.9K to 87.1K over the quarter.
Crunchyroll had relatively stable revenue, with weekly earnings staying between $3.5K and $4.8K. Downloads were modest, with numbers ranging from around 1.9K to 2.6K. Active users remained steady, fluctuating slightly but generally hovering around 25K to 27.6K.
Viu -Stream TV Shows & Serials showed a consistent performance in weekly revenue, peaking at about $3.5K in early May and maintaining a similar level through the end of June. Downloads fluctuated, with a high of around 27.2K in mid-April and a low of 17.7K at the end of May. Active users steadily increased from around 295.7K to 344.1K.
Acorn TV: Brilliant Hit Series had the lowest revenue among the top apps, with weekly earnings ranging from approximately $414 to $722. Downloads were also low, peaking at around 217 in late March. Active users remained stable, generally hovering around 855 to 930.
For more detailed insights and data, visit Sensor Tower.